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Web Survey Bibliography

Title Understanding the dynamics of quantity and quality of response in consumer online research
Author Foley, M., Oosterveld, P., Derr, K.
Year 2005
Access date 14.09.2005
Abstract This paper explores the dynamics of online panel response behavior in terms of both quality and quantity. The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience for both panel participants and end clients. These learnings focus on ways in which to provide participant value, maintaining variety, communicating appropriately, creating communities and establishing ongoing quality control standards.
Access/Direct link Conference homepage (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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